“Pay per click”, these three little words could be the key to bringing a deluge of high quality traffic to your website, pronto! Both SEO and PPC are powerful digital marketing techniques in their own right but, while SEO can take time to get off the ground, PPC offers instant, measurable results with ROI (Return on Investment) you can prove.
If you’re new to PPC, pay per click or ‘paid’ adverts are the search results you see displayed at the top and to the right of a search engine’s organic results. These prominent results have gained pride of place because online advertisers pay for their prestigious slot. PPC managers bid a certain amount per click for individual keywords. If a searcher clicks on your ad, you pay this bid price to the search engine. You win a visitor and a potential conversion, the search engine wins the rate you bid per click.
While the concepts are relatively simple, nailing a powerful PPC campaign which provides the results you want for the cost per click you can expend is no mean feat. At JBi our PPC marketing experts know how to hone a low-cost, high conversion PPC campaign which brings you substantially more for your money.
Most businesses can run a PPC campaign, but it takes skill, knowledge and insight to optimse your ROI and effective campaign management. Our digital marketing team use a range of sophisticated techniques to help clients squeeze every last drop of value from paid search. Here are a few of the tricks up our sleeves:
Ready to squeeze even more conversions from your PPC marketing campaign? Get in touch at 1-206-765-6284 or 44 (0) 7464 717705 or drop us an email at firstname.lastname@example.org